WLIP WEB BENCHMARKS
In order to be able to assess whether the values that were determined for you or your competitor are below average, average or above average compared to the standard activity levels on the web we developed four basic indexes. We measure each of these indexes separately for the main business sectors.
the degree of the discussion volume for individual topics within all topics in a segment. How attractive your topic is compared to the average in your sector.
share of communication about my brand compared to the overall communication in my segment.
to what extent a campaign influences the volume of communication about my brand in comparison to the segment average.
whether the share of positive sentiment on communication about my brand is lower, expected or higher than it should be.
|Telco||FMCG||IT & Technology|
|Finance||Utility & Services||Automotive|