WLIP WEB BENCHMARKS

In order to be able to assess whether the values that were determined for you or your competitor are below average, average or above average compared to the standard activity levels on the web we developed four basic indexes. We measure each of these indexes separately for the main business sectors.

Index overview:

Reactivity
Index

the degree of the discussion volume for individual topics within all topics in a segment. How attractive your topic is compared to the average in your sector.

Brand Share
Index

share of communication about my brand compared to the overall communication in my segment.

Campaign Reach
Index

to what extent a campaign influences the volume of communication about my brand in comparison to the segment average.

Sentiment
Index

whether the share of positive sentiment on communication about my brand is lower, expected or higher than it should be.

Segment overview:

Telco FMCG IT & Technology
Finance Utility & Services Automotive
Web Total

Index map:

Example of a Sentiment Index map for all segments.
Example of a Sentiment Index map for the Finance segment..